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Clickstream Data

April 19, No Comments

A clickstream is an electronic log or record of a users Internet activity. It includes HTTP data such as URL’s visited, browser type, how long a user accessed a web page, referrer details etc. ISP’s typically do not sell your name, but do identify you as a specific user.

Many ISP’s resell clickstream data to Internet marketing companies. The price per user, per month has been reported as US$0.40 cents.

Sources: Seeking Alpha and Clickstream data mart

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