Who Should I Park With?

Parking Companies

There are a large number of companies that monetize traffic using pay-per-click advertising, including:

•    ActiveAudience
•    Bodis
•    GoDaddy Cash Parking
•    DomainHop
•    DomainSpa
•    Domain Sponsor
•    Dotzup
•    Fabulous
•    Goldkey
•    iMonetize
•    NameDrive
•    Parked
•    ParkingDots
•    Parking Panel
•    RevenueDirect
•    Sedo
•    SmartName
•    TrafficZ
•    Traffic Valet

Your results will vary between parking companies due to a variety of factors including the advertising network used, fraud mechanisms, number of bidders on a particular keyword or keyphrase.

Differences Between Parking Companies

Let’s get one thing straight: not all parking companies are the same!

Yes, they pretty much get their ad feeds from the same popular ad networks. However, their rules about how you can lay out your pages, where you can place ads, whether, and the extent to which, you can add or modify page content, can vary widely. And that’s not to mention the differences in terms of payouts.

For example, some companies allow the home page of your domain to display a page that lists a number of topics (but not ads) and it’s only when a visitor clicks on a topic that they are taken to a page where ads may be viewed. In other words, making money with such companies requires a two‐step conversion. The visitor must click on a topic, and then on one of the ads before you generate any income. However, that does not necessarily mean that you should avoid working with such parking companies. In some cases, they may actually generate more conversions and income than another parking company that allows ads to be displayed on the home page of your domain. I’ve certainly experienced this with some of my domain names.

Parking Strategy

Don’t rely on just one parking company. Sign up for as many parking companies as you can and move your portfolio around to see what works best. Even if you have a highly converting domain, earning you a lot of money, don’t accept that this is as good as it can be. You never really know how “high is high” without trying lots of different things.

You really need to test, test, test in order to work out what works best.

Tips For Choosing A Parking Company

1.    Are they talked about in a positive light on popular domain forums?
2.    Do they have a track record of paying their customers on time?
3.    Do they have staff in industry forums that respond to posts?

Some of the more popular companies that answer “yes” to these questions include Parked, Sedo, Fabulous and NameDrive.

Fabulous

Fabulous provides domain monetization and management services. It owns more than 500,000 domain names itself and manages over 600,000 third party domain names. Through its parent company, it utilizes its own distribution network (Roar).

Corporate

Fabulous is currently owned by the Photon Group Limited after acquiring and delisting Dark Blue Sea Limited (ASX Code: DBS). The company is also an ICANN Accredited Registrar.

History

Dark Blue Sea is described as a “direct navigation” company. It was founded in 1999 by Dean Shannon. In 2002, Dark Blue Sea:

a) Acquired a non-operational ICANN domain name registrar and renamed it Fabulous.com.
b) Started to build its domain portfolio.
c) Backed into a listed public company.
d) Dan Warner joined as COO.

Parking

Fabulous is very well known, with its management regularly attending conferences and actively responding to posts on industry forums.

Advantages:

a) Excellent customer service.
b) Optimization done by Fabulous often earns higher revenue.
c) A wide variety of images.

Domains that have the best RPM’s include casino, adult, pharmaceutical, and gambling categories. People with strong portfolios including these domains will show a larger income from revenue. Payments are made on the 10th of each (following) month.

The number of options at Fabulous might be overwhelming to new users. However, once you get the hang on it, its a very powerful platform. Of particular note are the user visitor statistics and spider activity.

You must have a minimum of 50 domains when you use Fabulous. However, they do review smaller portfolios for quality traffic.