Ask.com has acquired Lexico Publishing Group LLC, and with that comes the following domains:
- Dictionary.com (estimated 22.1m visitors in March)
- Thesaurus.com
- Reference.com
Unfortunately the terms of the deal, aren’t being disclosed. Associated Press is reporting that Jim Safka (who runs Ask for for IAC / InterActiveCorp) said that “more than 30 percent of the search requests entered on Ask are seeking reference material.”
What’s my take on this? Well, how do you compete when your fifth place, and have somewhere between 2% - 4% of the market? Go and buy a heap of key premium domain names, develop them and then link them all up!
So how far will Ask go? Should Wikipedia be concerned? Didn’t this type of strategy fail for AOL back in the early 90’s? Hey kids, lets go make our own Internets - go get those tubes over there….
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Tags: acquisition, ask.com, dictionary.com, domain names, IAC, IAC/InterActiveCorp, InterActiveCorp, Lexico Publishing, premium domain names, reference.com, thesaurus.com
