The Biggest Threat To Australian Internet Business

Do you have an Internet business? Are you an Internet Marketer, domainer or an SEO company? Then you better LISTEN UP as this will be the BIGGEST THREAT you will face in the next 12 months.

Did you know that every time you buy a .au domain name, included in that price is a hidden fee (some people would say tax). That fee is paid to a 3rd party called .au Domain Administration Ltd and is referred to as “auDA”. In Australia, auDA write the policies that govern domain names. One of these policies is called the Domain Monetisation Policy.

There is a Names Policy Panel that is reviewing this policy RIGHT NOW. The policy governs entities that earn revenue from a “monetised website”. According to auDA policy, a “monetised website” means “a website or landing page that has been created for the purpose of earning revenue from advertising, including monetised domain parking pages“. In my opinion, this policy clearly discriminates against people who make their living online. It discriminates against drop shippers, information marketers and those people that don’t have “physical stock” to sell. Rather than talk about registrants (people that register domains), it singles out and labels people as “domainers” who have the legitimate business practise of selling products and services online!

Let me spell out the threat in “Plain English”. If someone (such as a competitor / disgruntled customer) complains about your website/business, auDA has the power to take your domain away! They do this (from a technical perspective) by instructing the registry to put it into “Pending Delete”. Other people (such as your competitors) can then buy/backorder YOUR DOMAIN through the domain drop process. SAY GOODBYE TO YOUR BUSINESS. Goodbye to all the SEO you have done, goodbye to your mailing list!

How You Can Protect Your Business

1. Fill in this form TODAY (seriously, do it now)
Private individuals can become auDA members ( in a membership called Demand Class ). It costs $22 and no upfront payment is required.

2. Vote later this year
If you become a Demand Class member today, you can vote at the next election.

What I Am Doing About It

This year I will be running for election to the auDA board to represent the interests of small business, internet marketers and domain investors. I will be actively campaiging for you on this issue, to see this discriminatory policy scrapped!

This is only going to happen if you become a member. Please don’t come crying to me later (when your Internet business has been taken away from you). By then its too late.

Think of it like insurance. If you are serious about your business, you want to protect it. $22 is nothing in the scheme of things.

Just so that you are aware, the election is at the end of the year, but there is a sneaky “3 month membership rule” which prevents new members from voting. As such you cannot delay this application!

Can you do the industry a BIG favour? Fill in this form NOW: http://www.auda.org.au/pdf/auda-membership-form.pdf

After you have done it, drop me a line and let me know. I really want to know WHO the proactive people are – those that will help to safeguard our industry. If you have any questions (or need a stamp/fax), let me know.

Go here now.

Introducing Episode 3 Of Our Domaining TV Show [Video]

Many domain investors are discovering ccTLD’s and are using them as a diversification strategy against the staple diet of com/net/org.

With that in mind, I recently sat down with George Pongas formerly from Dark Blue Sea (some may know them also as Fabulous) and had a chat about all things .au.

iTunes users – click here to subscribe to the video podcast and keep up to date with the latest episodes.

For everyone else (using a browser), you can check it out on our TV show website.