Over the past few months the team at Domainer Income has been testing out a new groundbreaking feature – automatic trademark checks!

That’s right. When you are viewing .au drops, all of those domains are now checked for trademarked keywords. This level of automation is something that is not offered anywhere else. It can:

1. Save you HOURS of time.

2. Potentially save you from a lawsuit.

3. Save you money, because you will be shown what auctions to avoid.

See the TM column? You can hover your mouse over it and get all the information on the trademark. Cool eh?

Why Trademarks?

Trademark infringement is one area that hurts domain investors and newcomers to the industry. It’s largely something that’s not widely talked about, so here are a few scenarios to be aware of:

Example #1

A newcomer to the industry gets sucked in by all the marketing hype around “buying aged domains”. They sign up to the latest and greatest auction site and start buying, only to find they get slapped with a lawsuit because the keywords in the domain name they just purchased were trademarked.

Example #2

Someone buys a domain at auction for $1,000 and a few days later receives a letter from the regulator that their domain infringes on someone elses trademark. The domain is taken off them, put into “Pending Delete” and the person loses their $1,000.

The Future

This will be the first in many new features that we are making available to our Professional Members. We have some VERY BIG surprises for 2011.

Thanks again to our customers who continue to support us and inspire our team to innovate.

WIPO has sent a letter to ICANN to “seriously consider moving towards an essentially paperless UDRP”. Here are some interesting stats that appear in the letter:

• Over the lifespan of the UDRP, the total number of pages filed with WIPO alone is estimated at some ten million (roughly equivalent to over one thousand trees).

• The approximate number of paper pages from Respondents is over 300,000.

The letter outlines a number of reasons including:

1. Environmentally friendly
2. Efficient – leading to cost savings
3. Most already file electronically anyway
4. 4% email bounce back in 2008
5. The average time that elapsed between WIPO’s receipt of the electronic Compalint and its receipt of the hard copies was four days. “A delay in receipt of a Response in hard copy may also delay the Panel’s review of the complete record“.

I think this is a great move. Although I’m not surprised that its WIPO taking the initiative to suggest an improvement to an ICANN process. It just goes to show how inefficient ICANN is.

Although this week I did have similar, strange technology interactions with two companies:

1. Company A – a webhost asked me to print out, scan in and email them a copy of an invoice that I received via email. Apparently their process said that email (text) wasn’t good enough.
2. Company B – asked me to email them, post a hardcopy and fax them the same document.

Its 2009 and we are still using fax machines and printing stuff out – unbelievable. Shouldn’t we all have jet-packs by now?