CNET has News.com, ZDNet, GameSpot, mp3.com, Download.com, TechRepublic, UrbanBaby, MySimon, and a number of other premium domain names. Once integrated into the “CBS collective”, the company will have access to 54 million monthly visitors.
I remember when News.com first came onto the Internet in the early 90’s. It was a great site and offered*real* commentary on technology. The company has gone through some tough times, so its good to see that its been recognised and acquired as a premium media property.
I believe that this is a great strategy; although we have seen this before with Rupert Murdoch and MySpace. If you can’t build them, then buy them. You can bet the company boardrooms of TV networks are buzzing with questions like “ok… who are we going to buy?”. Hold on kids, this is just the start of acquisitions by TV networks!
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on Friday, May 16th, 2008 at 7:13 pm and is filed under buying.
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