Craig Rowe is the President of WhyPark and is speaking on the topic of “Content is King”.
Benefits Of Content Development
- Creates a theme for search engines
- Acquired unsolicited inbound links and proactively build new links
- Provides a good user experience leading to return visits
What To Consider Before Developing
- What will be the ROI
- What is your long term goal with your portfolio?
- How much personal time should I allocate
- How informative of a user experience do I want to provide?
Disadvantages of Affiliate Content
- Always linked to merchant
- Promoting merchants rather than your own brand
- Little flexability over how content is displayed
Case Study: airlinerewards.com
- Added 70 unique articles through it by Whypark
- 50 incoming links in the past 2 months.
- Indexed within 30 days
One of the most valuable tips I thought was to wait 90-180 days to see results. Don’t expect them overnight.
Tags: Craig Rowe, develop domain names, whypark
