Documents filed in the California Northern District Court show that Hal K. Levitte is suing Google Inc.
It’s been reported that Levitte ran an advertising campaign for over 2 months and received 202,528 impressions from parked pages. Apparently he only received 668 clicks and zero conversions.
It’s alleged that Levitte spent $136.11 on advertising on parked domains and error pages, which equates to 15.3% of his $887.67 ad campaign.
So, what do you do when your $800 ad campaign doesn’t work? Well, if you live in America, the chances are that you carry a lawyer with you everywhere you go, so its just a matter of pressing the “on button” and hey presto!
Seriously though, I don’t know all the details; he might have a case! I would have thought the legal fees would be more than $800. Based purely on the financials, this thing doesn’t make sense to me.
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Tags: adsense, California Northern District Court, Google Inc, lawsuit, Levitte, parked domain pages
