Google Sued Over Parked Domain Ads
July 16, No CommentsDocuments filed in the California Northern District Court show that Hal K. Levitte is suing Google Inc.
It’s been reported that Levitte ran an advertising campaign for over 2 months and received 202,528 impressions from parked pages. Apparently he only received 668 clicks and zero conversions.
It’s alleged that Levitte spent $136.11 on advertising on parked domains and error pages, which equates to 15.3% of his $887.67 ad campaign.
So, what do you do when your $800 ad campaign doesn’t work? Well, if you live in America, the chances are that you carry a lawyer with you everywhere you go, so its just a matter of pressing the “on button” and hey presto!
Seriously though, I don’t know all the details; he might have a case! I would have thought the legal fees would be more than $800. Based purely on the financials, this thing doesn’t make sense to me.
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