Luv.Me For A Price

January 12, No Comments

Not a week goes by where I’m not sent portfolios to buy, auctions to promote, conferences to go to. Such is life. What was unusual about today was that I received an email from someone who actually did their homework! As such I thought it was worthy of a post.

luv.me is for sale at Sedo and is currently at 5,600 EURO. That’s quite a lot of $$ love for a .me.

Anyway, what got my attention was the research they sent through. At first I thought the person was a domainer, but then I found out that the domain is currently owned by two partners of Brands-and-Jingles, an advertising firm. Here is a cut down version of what they sent through:

• Date.me went for $70,000
• Love.me went for $32,000
• A three-letter domain is the shortest you can have with .me
• It sounds better as a statement

According to Wikipedia, Luv or LUV may refer to:

• Luv (song), a song by Janet Jackson.
• Luv (television series), a BBC sitcom.
• Luv, a Broadway play and 1967 film.
• The Dutch pop group Luv’
• The Chevrolet LUV, a “light utility vehicle”
• Linux Users of Victoria (http://www.luv.asn.au)
• The New York Stock Exchange symbol for Southwest Airlines
• The IATA airport code of Dumatubin Airport in Langgur, Kai Islands, in the Maluku province of Indonesia
• Large unilamellar vesicle: a type of phospholipid bilayer micelle.
• The L*u*v* color space, a perceptually uniform color space used in computer graphics
• A heart-shaped friendship token used on Bebo that can be giving out daily
• The windward or “upstream” side of a dune; compare “alluvial”
• Lava (Ramayana), a son of Rama in Hindu mythology

What do I think? Its a good name, very brandable, short, sharp and probably going to end up being a dating site. Best of luck with the bidding. Would I buy it? If I was planning to run a dating site, absolutely.