Mark Klein – Industry Standards & Self Regulation

November 17, 1 Comment

Mark Klein is the Director of Business Development at Sedo.

• Sedo has a had a 60% growth in revenue from 2006 to 2007.
• 50% increase in transfers from 2005 to 2006, 2006 to 2007.
• Key message from the presentation is that the community must adopt standards.

Disturbing Factors

• Artificial traffic
• Non commercial traffic
• Trademark violations
• Irrelevant keywords
• Unethical domains

Parking Providers should:

• Fraud prevention
• Conversion tracking
• Rights protection program
• check keyword relevance
• Blacklisting of unsuitable domains

Standards and Self Regulation

• What is considered an impression?
• How is a click measured or counted?
• RPM, CTR, Earnings per click

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