Mark Klein – Industry Standards & Self Regulation
November 17, 1 Comment - Author: Simon JohnsonMark Klein is the Director of Business Development at Sedo.
- Sedo has a had a 60% growth in revenue from 2006 to 2007.
- 50% increase in transfers from 2005 to 2006, 2006 to 2007.
- Key message from the presentation is that the community must adopt standards.
Disturbing Factors
- Artificial traffic
- Non commercial traffic
- Trademark violations
- Irrelevant keywords
- Unethical domains
Parking Providers should:
- Fraud prevention
- Conversion tracking
- Rights protection program
- check keyword relevance
- Blacklisting of unsuitable domains
Standards and Self Regulation
- What is considered an impression?
- How is a click measured or counted?
- RPM, CTR, Earnings per click
« Michael Collins on Managing Community Risk – Live From Traffic DownUnder 2008 | Mike Fiol on Community Development – TRAFFIC Downunder 2008 »
Facebook comments:
It’s good to see they are highligting the negatives as well as the possitives.
Regards,
Robbie
Founder
RegFeeNames.com