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Mark Klein – Industry Standards & Self Regulation

November 17, 1 Comment

Mark Klein is the Director of Business Development at Sedo.

  • Sedo has a had a 60% growth in revenue from 2006 to 2007.
  • 50% increase in transfers from 2005 to 2006, 2006 to 2007.
  • Key message from the presentation is that the community must adopt standards.

Disturbing Factors

  • Artificial traffic
  • Non commercial traffic
  • Trademark violations
  • Irrelevant keywords
  • Unethical domains

Parking Providers should:

  • Fraud prevention
  • Conversion tracking
  • Rights protection program
  • check keyword relevance
  • Blacklisting of unsuitable domains

Standards and Self Regulation

  • What is considered an impression?
  • How is a click measured or counted?
  • RPM, CTR, Earnings per click

mark klein

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  3. Jamaican Gold Medalist Domain Names Blocked
  4. Sedo Promotes CJ7
  5. ICANN – Kill Off & Recreate The Domain Name Industry

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Comments

Comment by RegFeeNames.com - November 18, 2008 @ 01:59 AM

It’s good to see they are highligting the negatives as well as the possitives.

Regards,

Robbie
Founder
RegFeeNames.com

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