Mark Klein – Industry Standards & Self Regulation
November 17, 1 CommentMark Klein is the Director of Business Development at Sedo.
- Sedo has a had a 60% growth in revenue from 2006 to 2007.
- 50% increase in transfers from 2005 to 2006, 2006 to 2007.
- Key message from the presentation is that the community must adopt standards.
Disturbing Factors
- Artificial traffic
- Non commercial traffic
- Trademark violations
- Irrelevant keywords
- Unethical domains
Parking Providers should:
- Fraud prevention
- Conversion tracking
- Rights protection program
- check keyword relevance
- Blacklisting of unsuitable domains
Standards and Self Regulation
- What is considered an impression?
- How is a click measured or counted?
- RPM, CTR, Earnings per click
