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Letting Go Of Your Domains

November 1, 3 Comments

I had to make a few hard decisions this weekend, both of them philosophical in nature when it comes to domain name investment.

domain investment strategy

I backordered two domains (com and net) last year that were closely linked together by topic. Both of them were parked at a well known parking company. While both domains got a bit of traffic, they just werent converting. To be honest, I probably could have sold them on DNF for $XX, but I just don’t have the time.

Another domain name I won at auction many years ago has been declining in both traffic and consequently revenue. In 12 months to date its made US$4.50 on a very popular topic. In my book, that’s not enough, so I decided not to renew any of them!

The domain names are now gone, expired, thrown back into the drop. Some domainers that I know would have a heart attack and say “But you could build a site around X and use Adsense and blah blah blah”. But do you *REALLY* have the time to do this? Are you *REALLY* going to do it anyway?

What are your thoughts on this? When do you draw the line and say, enough is enough?

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