• 57 domains sold twice between 2004 and 2005
• The value increased an average of 288% over 230 days
• More than 200 domains sold twice between 2004 and 2006
• Notable sales such as fund.com for $9M

Just like real estate, domain names are considered a commodity. They are considered property by most governments and ICANN.

Domains are usually categorized according to:

• Domains you’ll monetize
• Domains you’ll never sell
• Domains you’ll sell for a profit.

Comparable public and private sales: eg: dnsalesprice.com.

Appraisal of domain and or business - moniker does both

Earnings multiples

• Domains 5-7 times earnings, portfolios 2-5 times earnings
• Businesses (domains with assets)

Other Types of Considerations

• Direct impact on branding and marketing
• Which target audiences are better than the primary brand. eg: underwear.com
• Is the buyer coming to you before or after launching. Example: ireport.com vs cnn.com/ireport.