John Mauriello From Moniker Talks Domain Valuation
November 19, No CommentsJohn Mauriello is a Domain Sales Specialist at Moniker.
- 57 domains sold twice between 2004 and 2005
- The value increased an average of 288% over 230 days
- More than 200 domains sold twice between 2004 and 2006
- Notable sales such as fund.com for $9M
Just like real estate, domain names are considered a commodity. They are considered property by most governments and ICANN.
Domains are usually categorized according to:
- Domains you’ll monetize
- Domains you’ll never sell
- Domains you’ll sell for a profit.
Comparable public and private sales: eg: dnsalesprice.com.
Appraisal of domain and or business – moniker does both
Earnings multiples
- Domains 5-7 times earnings, portfolios 2-5 times earnings
- Businesses (domains with assets)
Other Types of Considerations
- Direct impact on branding and marketing
- Which target audiences are better than the primary brand. eg: underwear.com
- Is the buyer coming to you before or after launching. Example: ireport.com vs cnn.com/ireport.
