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Posts Tagged ‘moniker’

John Mauriello From Moniker Talks Domain Valuation

Wednesday, November 19th, 2008

John Mauriello is a Domain Sales Specialist at Moniker.

john mauriello

  • 57 domains sold twice between 2004 and 2005
  • The value increased an average of 288% over 230 days
  • More than 200 domains sold twice between 2004 and 2006
  • Notable sales such as fund.com for $9M

Just like real estate, domain names are considered a commodity. They are considered property by most governments and ICANN.

Domains are usually categorized according to:

  • Domains you’ll monetize
  • Domains you’ll never sell
  • Domains you’ll sell for a profit.

Comparable public and private sales: eg: dnsalesprice.com.

Appraisal of domain and or business - moniker does both

Earnings multiples

  • Domains 5-7 times earnings, portfolios 2-5 times earnings
  • Businesses (domains with assets)

Other Types of Considerations

  • Direct impact on branding and marketing
  • Which target audiences are better than the primary brand. eg: underwear.com
  • Is the buyer coming to you before or after launching. Example: ireport.com vs cnn.com/ireport.


Preview of Affiliate Summit 2008 In Boston

Thursday, July 24th, 2008

The guys from Oversee dropped me an email yesterday about their upcoming auction. oversee logoIt starts on Sunday August 10 and continues through to Thursday, August 21.

Here is a small selection of names that I like:

CreditCheck.us, SuperSaving.com, Trades.net, OnlineDiscounts.com, SellingTips.com and OrlandoHotelGuide.com.

There are a lot more premium names and the full catalog will be release in due course.


TRAFFIC East Auctions - How Much For Pay.com?

Wednesday, May 14th, 2008

Moniker has released the final catalogs and auction orders for the Low & No Reserve Auction as well as the Premier Live Auction taking place on Friday, May 23, 2008 at 2:00 p.m. EST/11:00 a.m. PST in Orlando, USA.

Here is a selection that I particularly like:

pay.com, action.com, anger.com, athlete.com, gasprices.com, idol.com, jackpot.com, daycare.org, refinancing.net and ringtone.mobi

I’m dying to see how much pay.com will sell for. It’s going to have to be a record breaker.


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