Craig Rowe from WhyPark Talks About Domain Content
November 18, No CommentsCraig Rowe is the President of WhyPark and is speaking on the topic of “Content is King”.
Benefits Of Content Development
- Creates a theme for search engines
- Acquired unsolicited inbound links and proactively build new links
- Provides a good user experience leading to return visits
What To Consider Before Developing
- What will be the ROI
- What is your long term goal with your portfolio?
- How much personal time should I allocate
- How informative of a user experience do I want to provide?
Disadvantages of Affiliate Content
- Always linked to merchant
- Promoting merchants rather than your own brand
- Little flexability over how content is displayed
Case Study: airlinerewards.com
- Added 70 unique articles through it by Whypark
- 50 incoming links in the past 2 months.
- Indexed within 30 days
One of the most valuable tips I thought was to wait 90-180 days to see results. Don’t expect them overnight.
