Craig Rowe from WhyPark Talks About Domain Content

Craig Rowe is the President of WhyPark and is speaking on the topic of “Content is King”.

Benefits Of Content Development

• Creates a theme for search engines
• Acquired unsolicited inbound links and proactively build new links
• Provides a good user experience leading to return visits

What To Consider Before Developing

• What will be the ROI
• What is your long term goal with your portfolio?
• How much personal time should I allocate
• How informative of a user experience do I want to provide?

Disadvantages of Affiliate Content

• Always linked to merchant
• Promoting merchants rather than your own brand
• Little flexability over how content is displayed

Case Study: airlinerewards.com

• Added 70 unique articles through it by Whypark
• 50 incoming links in the past 2 months.
• Indexed within 30 days

One of the most valuable tips I thought was to wait 90-180 days to see results. Don’t expect them overnight.