Alexa have announced “more sources”, “better rankings” and “improved methodology”. If your website ranked on Alexa before, then you may have noticed that its changed.
Many people thought that Alexa ratings were flawed because their data was based on information from a toolbar and only a small portion of internet users had it installed. So what does “more source” actually mean? Well Alexa don’t provide any details except for saying “We now aggregate data from multiple sources”. My guess is that its probably clickstream data from various ISP’s.
Alexa are not making the old ranking numbers available and are slowly converting the historical traffic data, so right now only 9 months is available.
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Tags: alexa, methodology, rankings, sources
