When I Say Amazon, You Say …… ? So what did you say? Rainforest or .com?
That’s the multi million dollar question being debated right now by the domain name body ICANN.
The company Amazon (NASDAQ:AMZN), applied to ICANN to register .amazon as a generic top-level domain (gTLD). When that happened, the governments of Brazil and Peru sent this notice to ICANN, objecting to it. They said:
“Granting exclusive rights to this specific gTLD to a private company would prevent the use of this domain for purposes of public interest related to the protection, promotion and awareness raising on issues related to the Amazon biome. It would also hinder the possibility of use of this domain to congregate web pages related to the population inhabiting that geographical region.”
It should also be noted that the application for the “.AMAZON” gTLD has not received support from the governments of the countries in which the Amazon region is located.
This will be an interesting story to follow. Will Amazon back down? Will ICANN be forced to act in the public interest and say no to Jeff Bezos? Will there be a compromise; perhaps ICANN might decide to open an office in the Amazon, just like they did with Turkey!