Tips: Making an Offer On a Domain Name
January 20, No Comments - Author: Simon JohnsonKikabink News is running a series of articles around tips for domain name acquisitions. This is an area that is often under the radar of many people, not just newbies. Here are a few that I really like:
“when it comes to making an offer… don’t…..instead…. ask the domain name holder what they would be prepared to sell the domain for“
“While you wait to hear from the domain name holder, do what research you can into them, their business, their business model, their web statistics, etc. You want to get an idea of what the value of the domain is TO THEM.“
“the more certain you are about the value of the domain to you… and the value of the domain to THEM… the better the price you’ll be able to negotiate.”
The last one is particularly relevant because in 2001 I negotiated a very high 5 figure sum for a domain name that I owned. Believe it or not, the CEO of a well known company called me directly and said he wanted to buy it. Grin… I was very happy with that negotiation – as was the company that bought it. They still own the domain name 8 years later.
If you have any tips, feel free to post them in the comments.
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