eBay is often regarded as a last resort for names that don't sell on forums or on aftermarket websites. However, selling (also known as flipping) domains can be a profitable business venture and it's easy to do.
There is a dedicated category for domain name listings in eBay, its under "Computers & Networking > Web Domains & Services > Domain Names".
What To Include In The Listing
If you are selling a domain name on eBay you must include the following information:
- The name and extension of the domain (list this in the title and description)
- The total number of characters (also list this in the title and description).
- Who the registrar is. eg: Godaddy.
- When the domain name expires. eg: March 21, 2012.
- If there is a charge for the domain name transfer.
- Who will pay the charge.
- If hosting or the current website is included in the sale. This avoids having to answer questions from people who are new to domaining.
- The payment terms. For example, "Payment must be made via Paypal within 5 days of the auction closing."
Pricing
Here is a very rough guide to low quality domain pricing on eBay:
4 character (3 alphabetical and 1 numeric) .com domain typically sell for between US$16.00 and US$30.
4 character (4 alphabetical) .com domain typically sell for between US$60.00 and US$150.
5 character (5 alphabetical) .com domain typically for anywhere between US$7 and US$40.
Prices will vary depending on the quality. As such, it's not unusual to find domain names listed for as little as $.99 cents!
One of the keys to flipping a domain is to either advertise a domain name with:
- A partially established website.
- Generic name with loads of potential.
- An abbreviation that could be used in a variety of contexts.
- Parking statistics to show that the domain generates traffic and $$$.
Strategy
What you are essentially selling is "potential". Think of it as someone who is buying your house. Your house should have a big backyard, where its easy for someone to add an extra room, playground for the kids or a vegie patch! What you need to do, is give it a coat of paint and show someone how beautiful this thing can look.
Repeat Business
Once someone has purchased a domain name from you on eBay, do two things:
1. Ask them to add you to their list of "Favourite Sellers".
2. Get their email address and the types of domain names they are interested in.
Over time, a domain investor will develop a list of regular buyers. When he/she logs onto eBay they will see your profile in their Favourite Sellers. Of course, if you come across a name that a client may have some interest in, you can always send them an email and set a price without using eBay.