What Is An Appraisal

A domain name appraisal is an evaluation of the value of a domain name. This evaluation is an opinion based on factors such as traffic, brand recognition, and marketability. There is no exact science, standard methodology or industry codes of conduct, for domain name appraisal.

Domain name appraisals are often performed by:

• Dedicated companies
• Industry experts
• Domainers (both experienced and inexperienced)

Some charge a fee for providing an appraisal, while others are free.

Alternatives To Appraisal Companies

There are many alternatives to getting your domain name appraised by a dedicated domain name appraisal company. You can:

• Post your domain name in industry forums and ask for an appraisal.
• Post your domain in aftermarket sites such as Sedo and Afternic.
• Use an automated tool such as Estibot.

If you do end up posting in forums, be sure to include as much detail about the domain as possible. The more information you provide, the more accurate the appraisal will be.

Thoughts On Domain Name Appraisals

There are a number of "schools of thought" in relation to domain name appraisals including:

• Appraisals are a waste of time as they can't possibly take into consideration all the factors to come up with an accurate figure.

• A domain name is only worth what "the market" will pay for it.

• Appraisals are a scam to con newbies (people new to the industry) out of their money and/or their domain name.