10:00 – 11:00
How can statistical analysis help in SEO
- What is statistical analysis in SEO
- How to make an analysis is not expensive and not complicated
- An Example for the “Scanned But Not Indexed” Pages
11:00 – 12:00
SEO for e-commerce – analysis of typical problems
- Site load speed: the basics, infrastructure cases, tips for SEO geeks
- What to do with filters if you have a constant flow of products
- How to deal with archived products
12:50 – 13:00
Five whales of technical SEO in a large e-commerce company. Todo list
SEO of large online stores can not grow without onpage
- crawling budget optimization through logs (easy)
- Linking. Not just talk about it, but how to specifically optimize it
- When there are a lot of impreshenes, but few clicks – what to do. All the power of GSC.
13:00 – 14:00
Lunch break
14:00 – 15:00
SEO for products. How to promote startup and Saas business
- Product SEO: boring monotony or a complex challenge?
What do you need to know about when promoting a product? - Where to grow if you have already reached the top by brand and niche requests.
Features of SEO in b2b niches. - Tips for effective interviewing for the product team
15:00 – 16:00
Checklist for common services website promotion. From zero to the result
- How to launch the site correctly
- What tools will be needed
- what to do with the link profile from the start?
- What are the main processes to start
- How to monitor and treat the situation
16:00 – 17:00
System approach in SEO VS pushing or “how many of our people are dead
The analysis of contemporary search engine sanctions.
- Systemic approach. Is the same result possible?
- Protection against cheating and “suddenly arrived