This workshop provides basic knowledge about search engine optimization (SEO) of websites and a first insight into online marketing for companies.
In addition to basic knowledge, many tips and tricks are provided that are very valuable for further daily optimization of the company’s website.
Briefly about the topics of the seminar:
- Getting started with search engine optimization
- Usability of the website
- optimal site structure
- keyword research
- tools for keywords
- Tips for “SEO-compatible” texts
- Metadata and its impact
- Optimization of images and buttons
- Internal linking of the site
- Optimal URL structure
- Avoid problems with duplicate content
- Technical search engine optimization
- robots.txt and sitemap.xml
- Use Google Search Console
- Google’s fight against SEO spam
The speaker is a qualified Google AdWords specialist since 2008 and has been a Google partner from the very beginning. Since 2010, he has been included in the TOP100 iBusiness list of the most important search engine optimizers. He has knowledge of online marketing from practice to practice.
The goal is a comprehensive transfer of knowledge ! After this workshop, participants will be able to independently and successfully carry out basic website optimization activities.
This workshop is designed for those responsible for marketing in companies of any size, for company owners and managing directors, for managers and employees of advertising agencies, as well as for employees and managers of start-ups and small companies, as well as for independent professionals, employees and freelancers.