There are no universal tools that would be equally effective for everyone. In each case, an individual approach is needed. This is also true for SEO, and in some cases, working through this channel may not bring the proper return. We believe that you also need to understand this.
Search engine optimization is necessary:
- companies that provide services and their audience is on the Internet;
- companies that need to increase brand awareness and expand their audience
- online stores of any subject;
- businesses that are not tied to a local location and can sell all over the country;
- information portals, media and other types of sites whose main task is to inform and attract the audience.
At the same time, SEO either does not work at all or is an ineffective tool for:
- landing pages, which cannot be optimized at the proper level purely technically;
- companies whose audience is completely concentrated in one area or a very small city;
- companies whose entire audience exists only offline (although there seem to be no such companies left).