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For Sale: Facebook Vanity Names – Welcome To Socialsquatting?

June 14, 9 Comments - Author:

What to do? Buy or sell your facebook account?Just 24 hours after the launch of the facebook vanity URL, we are seeing people starting to sell.

  • biggestlooser – $8,000
    rebate – $60,000
    tonightshow – $15,000
    sexvideo – $17,000

All these names are available at assetize.com, a site for buying and selling accounts including Facebook, Twitter, GMail and WordPress. People seem to be buying accounts; one recent sale for a Twitter account called m*r with 7,851 followers apparently sold for US$1,250.00.

What do you think about this practice? Is it “socialsquatting”, the result of a free and open market? Is there really any value to having that niche keyword on a social media site?

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Comment by Daniel Dryzek - June 14, 2009 @ 05:05 AM

Interesting :) URLs and especially social URLs with followers have value. And everything what has value can be sold. This case is very similar to domain names. Not a big difference really at all. Both commodities are limited and both generates some traffic.

Comment by Reece Berg - June 14, 2009 @ 09:11 AM

I guess in the case of the Twitter account, it would be the equivalent of developing a website — they acquired a Twitter username that had no/little value and built it up into something of value.

I think the Facebook urls could have value to the right buyer. I guess a perfect example would be how one domainer acquired the /domaining facebook url — if Francois from Domaining.com was interested, he could maybe make some money. I think there will be some buyers – I certainly don’t believe it’ll be worthy of all the hype it received and like some people have said, 5 years from now Facebook will probably be long forgotten, so I would imagine any intelligent buyers of such names would keep that in mind when making offers.

Comment by Me - June 14, 2009 @ 10:38 AM

They’re not “vanity urls” You’re not vain for having an url with words instead of a bunch of numbers!

Comment by Mike - June 14, 2009 @ 11:22 AM

“5 years from now Facebook will probably be long forgotten”

Its ignorant comments like this, and the whole facebook squatting fiasco that makes me wish that domainers would just stay away from social networking altogether.

Comment by Reece Berg - June 15, 2009 @ 04:30 AM

@ Mike, just look at Myspace which is now a rotting cesspool of spam. That’s the way the Internet works. Back when I first got Internet access, it was Webcrawler and AltaVista that people were using, then there was AOL and Yahoo, and today most people use Google. Not very much on the Internet stays king for long — the barriers to entry are generally very low and the potential rewards are very high. As great as some people think Facebook is, it really is rather simple to duplicate — the only problem is convincing their users to come with you but Facebook managed to do that with Myspace, so I thing it’s ignorant to think it couldn’t happen again.

Comment by Chris - June 15, 2009 @ 08:04 AM

It still does not hurt to have another “Key Word” specific property that helps you to move you towards your goals. I picked the profile name: http://www.facebook.com/startabusiness because I am doing a JV with a developer and we are building a business startup community. So having a profile name that was an exact match will help us greatly in the future regardless of to domain or sub domain that we are able to utilize. I’m ok with their strategy and I believe that they are just utilizing the same concept that LinkedIn has with their system…

Comment by Mike - June 15, 2009 @ 11:22 AM

Comparing a social networking service to a search engine is a bit of a stretch..

You said that Facebook would be forgotten about in 5 years…that in itself is an ignorant statement. When I last checked, people were still on Myspace. Hell, even Friendster is still around. And if you think Facebook is easy to duplicate, go ahead and give it a try. I know there’s a few scripts out there (I know how you domainers like your “scripts”), but trying to mimick a social networking service like Facebook, and being successful with it, isn’t that easy.

It took a landrush for usernames in order to get domainers to pay attention to all of this, while people in Iran and other parts of the world are using these services for something meaningful. So please, do the rest of the world a favor, stick to your archaic parking pages and mini-sites, and leave the real innovation to everyone else..

Comment by steven - June 15, 2009 @ 12:42 PM

http://www.facebook.com/hamburgers

BUY IT. lol. this has to be worth something to the fast food industry, right?

Comment by facebookmania - June 18, 2009 @ 03:33 PM

facebook.com/wordpress.org

lol

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