Sedo: “Unintended Consequence” For Traffic Aggregators
August 24, 2 Comments - Author: Simon JohnsonA few minutes ago we heard back from Sedo in relation to our story yesterday. As such we are posting their feedback in full below:
“We can confirm that Google is one of Sedo’s advertising partners, but cannot confirm that they are the source of the change.“
When asked about the effect of the decision on traffic aggregators, Sedo responded:
“As an unintended consequence, it might make things a little more complicated for traffic aggregators. However, with these changes, it’s a great time for customers to re-evaluate things to make sure aggregators add value for them. Some may opt for a stronger focus on increasing the domain sales portion (alongside their parking revenue).“
So what do you think? Is this a measure to:
1. Shut out aggregators, or at least make things more difficult for them?
2. Get “quality traffic” to their parking pages?
3. Reduce click fraud (thanks to Acro for the comment yesterday).
What are your thoughts on this? Post a comment and let us know!
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Facebook comments:
I think it’s obvious that the source of this change is Google; they are the 800 lbs gorilla in the ppc game. “Too bad, so sad” for the traffic aggregators; again it’s not dictated by Sedo IMO but it comes in the form of an “order” from Google. The traffic aggregators are useful and have played a major role in maximizing revenue for domainers. I disagree with the characterization of traffic aggregators as “arbitrage” facilitators; traffic is not recycled or re-purchased, they simply find out who pays the most for a particular domain or keyword.
..no more iframing parked urls..